Challenge

As eshoprent grew, its website and brand identity became outdated and did not effectively communicate its value to potential clients. The challenge was to refresh the brand and website design to clearly communicate platform value and features.

Brand Identity Redesign

I focused on creating a modern, scalable brand identity that would appeal to both small businesses and larger enterprises. The new identity emphasized professionalism and clarity, aligning with eshoprent’s mission to empower businesses with user-friendly e-commerce solutions.

Website Design & User Experience

The website redesign aimed to make the platform’s features more accessible while enhancing the overall user experience. I structured the site to clearly communicate eshoprent’s offerings and guide merchants through the process of signing up for their online stores with ease.

Solution

• Brand Design in 2018: Delivered a modern and scalable brand identity that resonated with the target audience.
• Website Redesign in 2018: Designed an user-friendly website to effectively communicate the platform’s features and support business growth.
• Website Design Update in 2024: Further updated the website design to enhance user experience and maintain consistency with the brand’s evolving standards.

Results

• Client Base Growth: The refreshed website and brand identity played a key role in doubling the company’s client base.
• Enhanced User Experience: The updated website improved user engagement and supported a growing number of merchants as they moved their businesses online.

Reflection

This project underscored the importance of aligning brand identity and user experience with business goals. The design solutions delivered not only enhanced the platform’s appeal but also contributed to its growth.