Challenge

A newly created business needed brand identity and website design to launch operations and communication. The first objective was to define brand values then design a brand and establish visual communication guidelines. Additionally, I needed to choose an efficient way to design build a website that would communicate the business’s value proposition and help generate leads.

Brand Identity Design

The goal was to create simple, modern branding that would communicate the business’s mission to provide a straightforward and innovative way to access business data and analytics.

I began with a brand discovery process to establish brand values and identify the company’s mission and vision for the future. This process helped align the company stakeholders’ vision for the business and laid a solid foundation for brand identity design.

Website Design & Development

The website’s primary goal was to clearly communicate the problems Robling solves. I structured the site to showcase Robling’s unique value proposition and highlight the specific challenges their platform addresses.

Solution

• Brand Design: Delivered a modern, scalable brand identity and visual communication guidelines.
• Website Design and Development: Created a WordPress website that effectively communicates the platform’s features and supports business growth.

Reflection

This project highlighted the importance of the brand discovery process and the value of an iterative approach in finding an authentic solution for brand identity.